The line-up in 2013 brought an entirely different design of phones, first seen on the Xperia Z smartphone, and called ‘OmniBalance’ (roughly translated as ‘balance everywhere’) by Sony. In 2014 Sony stated to be focusing more on the high-end phone market and reducing the number of low and mid-end products.The first model launched in 2015 was the Xperia Z3+, featuring updated internals in a body similar to the Xperia Z3.